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  • Radboud Universiteit Nijmegen
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Bundel artikelen International Brand Management 2021 (missen in andere sv)

Combined rating
-
Documents
4
Sold
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Total pages
23
Last updated
20-12-2021

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4
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Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
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5
Dec 2021
2021/2022
$4.78
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Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections
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5
5
Dec 2021
2021/2022
$5.98
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Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
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7
Dec 2021
2021/2022
$4.78
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Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage
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4
6
Dec 2021
2021/2022
$6.58
$16.76 $22.12
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