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Bundel artikelen International Brand Management 2021 (missen in andere sv)
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20-12-2021
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Summary Malär et al. (2011) Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
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Summary Kara (2018): We share; we connect: how shared brand consumption influences relational brand connections
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Summary of Steenkamp et al. (2010): A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
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Summary Pogacar et al. (2021) Is Nestle a Lady? The Feminine Brand Name Advantage
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