Marketing

Comprehensive summary of Chapter 3 of the book Marketing Fundamentals. This chapter contains four sections that have been summarised in detail: the marketing environment, mesoenvironment, macroenvironment, marketing ethics and social responsibility.

Comprehensive summary of chapter 2 from the book Marketing Fundamentals. This summary consists of the first four paragraphs of this chapter: marketing planning, business definition and mission statement, SWOT analysis and determining marketing objectives.

Comprehensive summary of the book 'Marketing fundamentals' 3rd edition, Chapter 1 contains 6 paragraphs which are also summarized in this summary: the meaning of marketing, levels of marketing systems, development of the marketing mindset, the marketing concept, tasks of marketing in a company, marketing applications and preview of the text.

In this chapter, I'll introduce you to the principles of standard Marketing. Segmentation of the market is the head focus

In this summary al the information is giving for the exam

In this summary al the information is giving for the exam

Summary Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 9 Services marketing 11 Integrated marketing communications 12 Advertising and PR 13 Sales promotions and sales management 14 Retail and distribution Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR

Summary of chapter 9, 11, 12, 13 and 14 of the book: Marketing Real people Real decisions - Solomon, Marshall, Stuart, Barnes and Mitchell.