Marketing

Summary Principles of Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 1 What is marketing? 4 Consumer behavior 6 Segmentation, targeting, positioning and CRM 7 Creating the product 8 Managing the product 10 Pricing the product Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR1

3.5

(2)

18 pages

Written in 2018/2019

Daniquedhs

A very comprehensive summary of marketing. Including the chapters from the book, the notes from the lectures, the elaboration of all important goals, definitions of keywords, and notes from the videos. All the materials you need to study in one document. Good luck! In addition, you would make me very happy by leaving a review after buying one of my documents :)

4.0

(1)

45 pages

Written in 2020/2021

FloorSteenberg

Deze bundel bevat de samenvattingen van de naar mijn idee lastigste vakken: Economics, Finance en Marketing. Mijn resultaten door middel van deze samenvattingen liggen allemaal boven de 8,0! Veel succes :)

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3 items

Verpleegkundestudenthu

the study case answers questions such as : how does Starbucks creates value for gen. y in china and how does Starbucks customize products for their clients

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26 pages

Written in 2020/2021

Grade C

sunnyalexacc

Consists of four summaries, lectures, and an exam word list for the courses: Economics, Marketing, Business Law, and Research & Design.

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4 items

FloorSteenberg

This book is summarized based on the chapters that are needed for the track Attractions and Themeparks Management at Breda University of Applied Sciences for course Marketing.

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29 pages

Written in 2020/2021

Ruby1999

summary of IA, Business law, economics, finance, and marketing

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5 items

gitteslegers

Summary Marketing Real People, Real Decisions My Marketing Lab Second European Edition Solomon, Marshall, Stuart, Barnes & Mitchell Pearson Chapters: 9 Services marketing 11 Integrated marketing communications 12 Advertising and PR 13 Sales promotions and sales management 14 Retail and distribution Breda University of Applied Sciences International Media and Entertainment Management (IMEM)| Creative Business Year 1 | MAR

2.0

(1)

15 pages

Written in 2018/2019

Daniquedhs

Summary of chapter 9, 11, 12, 13 and 14 of the book: Marketing Real people Real decisions - Solomon, Marshall, Stuart, Barnes and Mitchell.

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35 pages

Written in 2017/2018

nikkiselen23

Summeries for MAR1 and MAN3 I passed both MAR1 and MAN3 with an 8.8 by learning these summaries. International Media and Entertainment Mangement Breda University of Applied Sciences Year 1

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2 items

Daniquedhs

This is a summary of the book Marketing for Hospitality and Tourism from Kotler. This summary contains chapter 1 till 16 (excluding chapter 10 & 15.

5.0

(2)

23 pages

Written in 2017/2018

MarlonBroek

This a summary of the relevant chapters from the book "Marketing Fundamentals" by Verhage, complimented with additional information from the lectures for year 2. Note: the book "M" by Van der Mark is also mandatory and can be downloaded seperate or in a bundle.

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32 pages

Written in 2016/2017

mariejakobi

Summaries for Marketing OAT NHTV Chapters 1-2-3-4-6-7-9-10-11-12-13

3.8

(12)

67 pages

Written in 2016/2017

daniellepeeters

This is a summary of the book "M - e-commerce, social media and mobile internet in practice" by Wim van der Mark, published in 2011 by Nordhoff Uitgevers. Useful for International Leisure Management year 1 & 2 Student with a small budget? Check out my bundles and save some money!

4.6

(5)

14 pages

Written in 2016/2017

mariejakobi

Extensive summary with a clear overview. Includes visualized models and term descriptions.

4.1

(17)

35 pages

Written in 2016/2017

Geoffreyvdvet

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2

3.9

(52)

72 pages

Written in 2015/2016

yaraablok