Summary Questionusing roger martin's framework analyse with sacha cosmeticsAnswer & Explanation

Question


using roger martin's framework analyse with sacha cosmetics




Answer & Explanation


To analyze Sacha Cosmetics using Roger Martin's framework, we can utilize the

"Playing to Win" strategy framework. This framework consists of five key

questions:


1. What is our winning aspiration?

2. Where will we play?

3. How will we win?

4. What capabilities must be in place?

5. What management systems are required?




Application of these questions to Sacha Cosmetics:


1. What is our winning aspiration?

, Sacha Cosmetics' Winning Aspiration:

Sacha Cosmetics aspires to be the leading global brand in providing high-

quality, affordable makeup products that cater to diverse skin tones, particularly

focusing on women of color. The company aims to be recognized for its

inclusivity and commitment to beauty for all.




2. Where will we play?


Sacha Cosmetics' Market Focus:

- Geographic Scope: Initially focused on the Caribbean market, Sacha

Cosmetics has expanded to North America, Europe, and other international

markets.

- Customer Segments: Women of color who are often underrepresented in the

beauty industry.

- Product Categories: Foundation, powder, lipsticks, and other cosmetics that

match a wide range of skin tones.

- Channels: Both online (e-commerce platforms, own website) and offline (retail

stores, beauty supply stores, salons).