Sophgee

This document includes the different types of Customer Segmentation and explains their functions. Gives a basic understanding of how Marketers use these to their advantage.

This document includes information about all the different ways that Marketers will target consumers, as well as the different types of Marketing they choose.

This document has topics that include the importance of positioning in the Marketing field. Encompasses most common strategies from other units, just ties those strategies and the idea of positioning together.

Discusses the ways that a company would handle Customer Acquisition from a Marketing point of view. Discusses present trends and takes examples from the past that helped shape the process today.

This document is lengthy, but it provides you with a good amount of information on how Market Research works and is conducted.

This document includes information about how Place is important in Marketing. Discusses the different types of Retail Strategies, Supply Partners, Functions, and Channels.

This document includes everything you need to know about Branding. Includes topics like how to Identify a Brand, Strategies, Values, Interbrand's Formula and diagrams further explaining topics.

This document is lengthy, but there is a bunch of information on this topic. There are also a lot of diagrams to better explain the do's and don'ts of Marketing Service, as well at a reminder about the 7 P's of Marketing and their explanations.

This document is lengthy, but includes a lot of information about Creating Competitive Advantage. Discusses the steps of Competitor Analysis, Assessing Competitors and has diagrams and visual explanations of Positional Strategies, Market Structure.

This document is lengthy, but it includes everything you need to know about Pricing Strategies in the Marketing World. Has many diagrams and formulas to show how you would calculate prices.