Class notes
Customer Segmentation
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Pages
3
Uploaded on
01-05-2023
Written in
2021/2022
This document includes the different types of Customer Segmentation and explains their functions. Gives a basic understanding of how Marketers use these to their advantage.
Institution
Drew University
Course
BST 205
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Written for
- Institution
-
Drew University
- Course
-
BST 205
Document information
- Uploaded on
- May 1, 2023
- Number of pages
- 3
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Margaret wells
- Contains
- All classes
Subjects
- segmentation
- geographic segmentation
- demographic segmentation
- behavioral segmentation
-
psychographic segmentation
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