BST 250

Drew University

Hier vind je de beste samenvattingen om te slagen voor BST 250. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Customer Segment Targeting

College aantekeningen

Customer Segment Targeting
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3

mei 2023

2021/2022
This document includes information about all the different ways that Marketers will target consumers, as well as the different types of Marketing they choose.
sophgee
$8.49 Meer Info

Positioning

College aantekeningen

Positioning
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4

mei 2023

2021/2022
This document has topics that include the importance of positioning in the Marketing field. Encompasses most common strategies from other units, just ties those strategies and the idea of positioning together.
sophgee
$8.49 Meer Info

Customer Acquisition (Promotion)

College aantekeningen

Customer Acquisition (Promotion)
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8

mei 2023

2021/2022
Discusses the ways that a company would handle Customer Acquisition from a Marketing point of view. Discusses present trends and takes examples from the past that helped shape the process today.
sophgee
$8.49 Meer Info

Market Research

College aantekeningen

Market Research
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8

mei 2023

2021/2022
This document is lengthy, but it provides you with a good amount of information on how Market Research works and is conducted.
sophgee
$8.49 Meer Info

Introduction to Place

College aantekeningen

Introduction to Place
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6

mei 2023

2021/2022
This document includes information about how Place is important in Marketing. Discusses the different types of Retail Strategies, Supply Partners, Functions, and Channels.
sophgee
$8.49 Meer Info

College aantekeningen

Brand, Branding, and Brand Equity
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6

mei 2023

2021/2022
This document includes everything you need to know about Branding. Includes topics like how to Identify a Brand, Strategies, Values, Interbrand's Formula and diagrams further explaining topics.
sophgee
$8.49 Meer Info

Marketing Services

College aantekeningen

Marketing Services
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9

mei 2023

2021/2022
This document is lengthy, but there is a bunch of information on this topic. There are also a lot of diagrams to better explain the do's and don'ts of Marketing Service, as well at a reminder about the 7 P's of Marketing and their explanations.
sophgee
$8.49 Meer Info

Creating Competitive Advantage

College aantekeningen

Creating Competitive Advantage
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7

mei 2023

2021/2022
This document is lengthy, but includes a lot of information about Creating Competitive Advantage. Discusses the steps of Competitor Analysis, Assessing Competitors and has diagrams and visual explanations of Positional Strategies, Market Structure.
sophgee
$8.49 Meer Info

Marketing Loyalty notes

College aantekeningen

Marketing Loyalty notes
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4

mei 2023

2021/2022
Discusses the economics of loyalty, customer satisfaction, and the importance of word of mouth, ASCI, and the relationship of loyalty and growth
sophgee
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Ethics of Marketing

College aantekeningen

Ethics of Marketing
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2

mei 2023

2021/2022
These notes describe the main Ethics of Marketing. Includes examples of companies violating/following ethics of marketing, impact on consumers and advertising laws.
sophgee
$8.49 Meer Info