Introduction to Marketing
Intro notes to Marketing. Explains what Marketing is, the process behind Marketing, Need vs Wants for consumers. Also include Diagrams and charts to visually explain the process as well as examples of companies in real life.
Written for
- Institution
-
Drew University
- Course
-
BST 205
Document information
- Uploaded on
- May 1, 2023
- Number of pages
- 5
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Margaret wells
- Contains
- All classes
Subjects
- introduction
- marketing process
- marketing management
- customer equity
- cmo
-
marketplace and customer needs