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Economic psychology, extensive summary of lectures & articles
This is a summary of Economic Psychology , given at Tilburg University. This summary contains extensive information of the 13 lectures, including relevant notes and all (obligatory) articles: - Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417. - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American Psychologist, 39, 341-350. - Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199–214. - Loewenstein, G....
- Summary
- • 87 pages •
This is a summary of Economic Psychology , given at Tilburg University. This summary contains extensive information of the 13 lectures, including relevant notes and all (obligatory) articles: - Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51, 380-417. - Kahneman, D., & Tversky, A. (1984). Choices, values, and frames. American Psychologist, 39, 341-350. - Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199–214. - Loewenstein, G....
All important aspects Attitudes & Advertising
This summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.
- Book
- Summary
- • 11 pages •
This summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.
Attitudes & Advertising - List of terms per lecture
Compact list of terms per lecture from the subject Attitudes & Advertising.
- Other
- • 6 pages •
Compact list of terms per lecture from the subject Attitudes & Advertising.
Attitudes & Advertising - Summary of all lectures and chapters of the book
A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...
- Book
- Summary
- • 80 pages •
A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...
Attitudes & Advertising - Summary of all lectures and chapters of the book
Economic psychology, extensive summary of lectures & articles
Attitudes & Advertising - Summary of all lectures and chapters of the book
Attitudes & Advertising - List of terms per lecture
Attitudes & Advertising - Summary of all lectures and chapters of the book