Summary
Attitudes & Advertising - Summary of all lectures and chapters of the book
- Course
- Institution
- Book
A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards pro...
[Show more]