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Best selling The Psychology of Advertising notes
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Psychology of Advertising Summary
- Summary • 99 pages • 2020 Popular
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Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.
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Marketing Communication - Full RUG summary of all lectures and chapters of the book
- Summary • 87 pages • 2022 Popular
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This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...
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Summary Psychology Of Advertising (6463PS032)
- Summary • 29 pages • 2022 Popular
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My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
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Beknopte samenvatten Attitudes and Advertising
- Summary • 31 pages • 2022 Popular
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Een beknopte samenvatting voor het vak Attitudes and Advertising. Dit vak wordt in het engels gegeven, de samenvatting is dus ook in het engels. Moeilijke woorden/zinnen heb ik tussen haakjes vertaald in het nederlands voor beter begrip. De artikelen zijn ook in het document verwerkt.
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Samenvatting The Psychology of Advertising, ISBN: 9780367346393 Marketing 2 (E_BK2_MKT2)
- Summary • 59 pages • 2022 Popular
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Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.
As you read this, a fellow student has made another $4.70
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Summary Attitudes& Advertising
- Summary • 39 pages • 2020 Popular
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Summary of the lectures, articles, and book from the course Attitudes and Advertising.
This summary contains:
1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061
2) The following articles 
- Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. 
- Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105.
-...
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
- Summary • 45 pages • 2024 Popular
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Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
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College aantekeningen Marketing 2 (E_BK2_MKT2)
- Class notes • 45 pages • 2022 Popular
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Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.
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Lectures Summary Psychology of Advertising 2020
- Class notes • 21 pages • 2020 Popular
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Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.
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Psychology of Advertising - All lectures with elaborative explanations
- Summary • 66 pages • 2020 Popular
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Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides).

Overview:
1.	Introduction: sending and receiving (Chapter 1 & 2)
2.	How advertising affects consumer memory (Chapter 3)
3.	Forming attitudes towards products (Chapter 4)
4.	Principles of persuasion and attitude change (Chapter 5)
5.	Guest lecture – Cees Wijnnobel
6.	How advertising influences buying behavior (Chapter 6)
7.	Consumer compliance & ...
Newest The Psychology of Advertising summaries
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Summary Attitudes and Advertising TiU (422056-B-6) 2023/2024 - The psychology of advertising
- Summary • 45 pages • 2024 New
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- $6.34
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Preview 4 out of 45 pages
Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.
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Marketing communication summary
- Summary • 31 pages • 2023 New
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All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one
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Summary Psychology Of Advertising (6463PS032)
- Summary • 29 pages • 2022 New
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- $6.05
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Preview 3 out of 29 pages
My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
-
College aantekeningen Marketing 2 (E_BK2_MKT2)
- Class notes • 45 pages • 2022 New
-
Available in package deal
-
- $4.40
- 3x sold
- + learn more
Preview 4 out of 45 pages
Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.
-
Samenvatting The Psychology of Advertising, ISBN: 9780367346393 Marketing 2 (E_BK2_MKT2)
- Summary • 59 pages • 2022 New
-
Available in package deal
-
- $6.05
- 10x sold
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Preview 4 out of 59 pages
Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.
As you read this, a fellow student has made another $4.70
-
Beknopte samenvatten Attitudes and Advertising
- Summary • 31 pages • 2022 New
-
- $6.71
- 14x sold
- + learn more
Preview 4 out of 31 pages
Een beknopte samenvatting voor het vak Attitudes and Advertising. Dit vak wordt in het engels gegeven, de samenvatting is dus ook in het engels. Moeilijke woorden/zinnen heb ik tussen haakjes vertaald in het nederlands voor beter begrip. De artikelen zijn ook in het document verwerkt.
-
Marketing Communication - Full RUG summary of all lectures and chapters of the book
- Summary • 87 pages • 2022 New
-
- $9.09
- 32x sold
- + learn more
Preview 4 out of 87 pages
This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...
-
Summary Attitudes& Advertising
- Summary • 39 pages • 2020 New
-
- $7.15
- 8x sold
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Preview 4 out of 39 pages
Summary of the lectures, articles, and book from the course Attitudes and Advertising.
This summary contains:
1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061
2) The following articles 
- Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. 
- Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105.
-...
-
Summary Lectures Psychology of Advertising
- Summary • 45 pages • 2020 New
-
- $7.15
- + learn more
Preview 4 out of 45 pages
An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.
-
Psychology of Advertising Summary
- Summary • 99 pages • 2020 New
-
- $6.05
- 65x sold
- + learn more
Preview 4 out of 99 pages
Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.
-
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