International Business Communication, Psychology, and Communication Science Summaries

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46 items

Foreign Languages in Advertising Summary - Radboud University, IBC, Year 3

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A well-organised, clear, and complete summary of both the lectures of "Foreign Languages in Advertising" and the corresponding chapters (1-5) from the book "Foreign Languages in Advertising" by Hornikx, & van Meurs. It also includes a summary of the article by Grondelaers & van Gent (2018): "How “deep” is Dynamism? Revisiting the evaluation of Moroccan-flavored Netherlandic Dutch." I put in a lot of effort to also make it look visually appealing, for example by adding little pictures here an...

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  • Summary
  •  • 27 pages • 
  • by lu-isa • 
  • uploaded  30-03-2020
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Media en Beïnvloeding Article Summaries - Radboud Universiteit, Communicatiewetenschap, Year 2

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A summary of all articles needed for "Media en Beïnvloeding". Kok et al (2018): Ignoring theory and misinterpreting evidence: the false belief in fear appeals, Cho & Cheon (2013): Who do people avoid advertising on the internet?, Ketelaar, Aarts, & Demir (2019): #17 Go Figure (23 innovations in digital communication), Ketelaar, Maeasen, Linssen, & Van Gisbergen (2013): The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities, Campbell (2002...

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  • Summary
  •  • 9 pages • 
  • by lu-isa • 
  • uploaded  15-03-2020
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Language in Progress Summary - Radboud University, Psychology, Year 3

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An in-depth summary that explains all aspects of the course in detail. Includes everything that was discussed during the lectures, as well as material from all 8 chapters from the syllabus "The psychology of language: From body to mental model and back". Very clear layout with graphs and pictures to explain the material and manifest the information (=good for visual learners).

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  • Summary
  •  • 58 pages • 
  • by lu-isa • 
  • uploaded  28-01-2020
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Media & Informatie all articles summarised - Radboud University, Communicatiewetenschap, Year 2

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Summaries containing the most important points of all 22 articles that are needed for the Media & Informatie exam. Article 1: Bhatti: What would happen if we were better informed? Simulating increased knowledge in European parliament elections, Article 2: Dobelli: Avoid News – Towards a Healthy News Diet, Article 3: Shoemaker: Hardwired for news: using biological and cultural evolution to explain the surveillance function, Article 4: Ball-Rokeach: Media Systems Dependency Theory, Article 5: ...

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  • Summary
  •  • 16 pages • 
  • by lu-isa • 
  • uploaded  22-01-2020
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