Ivomartens

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All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...

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• 41 pages •
by ivomartens •
uploaded 2020

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Universiteit van Amsterdam • Marketing Communication

Summary Articles Health Communication Exam 2

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A summary of all articles for the second exam of health communication

Summary
• 47 pages •
by ivomartens •
uploaded 2020

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Universiteit van Amsterdam • Health Communication

Summary marketing communication - Understanding and knowledge assignment part B

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A summary of all compulsory Belch and Belch book chapters and literature for the understanding and knowledge assignment part by in Marketing Communication.

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• 37 pages •
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uploaded 2020

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Universiteit van Amsterdam • Marketing communication

Summary Articles Health Communication Block 1

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Summary of all the articles that are part of Block 1 of health communication and are tested on the first exam.

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• 39 pages •
by ivomartens •
uploaded 2020

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Universiteit van Amsterdam • Health communication

Summary all compulsory literature topic always connected

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Both a summary of the articles and of the book for the course Topic: Always Connected

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uploaded 2019

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Summary all compulsory chapter of Plugged In • Summary
Summary all compulsory articles topic always connected • Summary

Summary all compulsory articles topic always connected

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Summary of all articles Topic: Always Connected Revelle, G. (2013). Applying developmental theory and research to the creation of educational games. New Directions for Child and Adolescent Development, 139, 31–40. van der Schuur, Baumgartner, Sumter, & Valkenburg (2015). The consequences of media multitasking for youth: A review. Computers in Human Behavior, 53, 204-215. van der Schuur, W. A., Baumgartner, S. E., Sumter, S. R., & Valkenburg, P. M. (2018). Media multitasking and sleep prob...