Marketing Communication
Universiteit van Amsterdam (UvA)
Here are the best resources to pass Marketing Communication. Find Marketing Communication study guides, notes, assignments, and much more.
Popular textbooks
Advertising and Promotion: An Integrated Marketing Communications Perspective
Michael Belch, George Belch
7 documents
Advertising and Promotion: An Integrated Marketing Communications Perspective
George E Belch, Michael A Belch
10 documents
McGraw-Hill, Michael A. Belch
1 documents
Summary
Complete Summary Marketing Communication - Master’s Persuasive Communication (grade: 9.7)
A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information! (year 2024/2025)
isabelvanm
Summary
Marketing communication - Critical review / reflection
PopularThis is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.
ainoagpieters
Summary
Marketing Communication PART B
This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!
valinfluttert
Summary
Marketing communication summary - Part B the Consumer week 4-6
This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8
ainoagpieters
Summary
COMPLETE Lecture Summary - Marketing Communication (6314M0342Y)
Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.
notesbyb
Summary
Marketing Communication Part D notes (8.7 exam grade)
This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!
jiayixiasiena
Package deal
Marketing communication & consumer research in marketing
Marketing communication & consumer research in marketing
merlejenster
Summary
Important Concepts with Definitions Part D Marketing Communication
This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.
DemiVanPelt
Summary
Summary Part D Marketing Communication (exam grade part B = 9.2)
This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)
DemiVanPelt
Summary
Summary Part B Marketing Communication (exam grade 9.2)
This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.
DemiVanPelt
Summary
Marketing Communication: Summary Part D (Got an 8.1 in the exam)
The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).
JohnP89
Summary
Summary Marketing Communication part D (77643SP06Y)
Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.
priscillaschaap
Summary
Marketing communication (Grade: 8.5)
All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.
merlejenster
Summary
Complete summary of Marketing Communication 2021/2022 (grade 8)
Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!
noorjansen
Summary
Marketing Communication block D EXAM summary
Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
emliabernyi
Summary
Marketing Communication Block B EXAM summary
Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!
emliabernyi
Summary
Summary Articles Marketing Communication Part D
All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...
ivomartens
Summary
Summary marketing communication - Understanding and knowledge assignment part B
A summary of all compulsory Belch and Belch book chapters and literature for the understanding and knowledge assignment part by in Marketing Communication.
ivomartens
Summary
Marketing Communication - PART D Understanding & Knowledge
Recap of all articles that should be learned for the understanding and knowledge assignment part D for the course Marketing Communication (Master Persuasive Communication). The recap contains the following articles: Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Voorveld, H. A.M, van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media...
RSpeyer
Summary
Summary Marketing Communication Part B: the Consumer
Summary of all required information for Marketing Communication Part B: the Consumer. See the first page for an overview of the summarized information in this summary.
Sanne1825