Marketing Communication

A comprehensive summary for Marketing Communication (77643SP06Y , Persuasive Communication Master’s), covering all the essential information in a clear and structured way. This structure makes it easy to learn. It contains all the Micro-lectures, articles, literature and the Belch & Belch Chapters. I gained a 9.7 with this summary so you’re guaranteed that it contains all the necessary information!

This summary is totally complete and well-organised. The colors help you to understand what concepts belong together. Don't miss out on this information for your exam!

This is a critical reflection / review of the Voorveld et al. (2018) article. My grade was a 7,9.

This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8

This is a summary for the exam of marketing communication (part B), which is a specialization in the master persuasive communication. It has all the articles you need to read and the chapters of the Belch & Belch book.

Extensive summary/lecture notes of the Marketing Communication course for the MSc Business Administration elective at the University of Amsterdam. Easy to understand, designed for you to ace your exam even at the very last minute! Note: the reading summaries are not included, however, they were incorporated into the lectures and were NOT specifically exam material.

This pdf summarises all the articles that need to be read during the course (Part D), and all the important concepts and research findings are included in the notes. I found the notes to be super helpful during the exam period and got 8.7 for the exam. Really hope this note could help y'all!!! Good luck!!!!

This document gives an overview of the different important concepts with definitions discussed during part D of marketing communication.

This document combines the information from the lectures, slides, and the academic articles. (Week 12, 13, and 14)