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MNM1601 - Marketing Management Past Exam Pack
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A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

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  • Exam (elaborations)
  •  • 19 pages • 
  • by mickz • 
  • uploaded  28-02-2020
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Principles Of Marketing Management Study Guide

It demonstrate detailed knowledge of the core marketing management principles including the market environment, market research, consumer behaviour, segmentation, targeting and positioning as well as the market mix. Also identifies,analyse and solves problems in practical marketing scenarios by evaluating, selecting and appropriate information, procedures and methods.

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  • Study guide
  •  • 91 pages • 
  • by beauty_07 • 
  • uploaded  25-03-2020
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