MNM1601 Study guides, Class notes & Summaries

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

SEMESTER 1 Module (Please click on the module to see further information) Pre-requisite/Co-requisite/Recommendation Group A. Compulsory CLA1501 - Commercial Law IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1501 - Economics IA Assignment-1, Assignment-2, Assignment-3, Assignment-4 ECS1601 - Economics IB (Macroeconomics I) Assignment-1, Assignment-2, Assignment-3, Assignment-4 FAC1502 - Financial Accounting Principles, Concepts and Procedures Assignment-1, Assignment-2, ...

Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.

LEARNING OUTCOMES: After studying this unit, you should be able to:  Explain the nature of marketing  Explain the concept of exchange  Explain the gaps between consumption and production  Explain marketing activities  Define markets  Explain retailing in South Africa

LEARNING OUTCOMES: After studying this unit you should be able to explain:  The marketing process  The marketing function of the business  The management task in marketing  Marketing challenges that lie ahead

LEARNING OUTCOMES After studying this unit you should be able to: Illustrate the different types of purchase decision Illustrate the influence of the individual factors influencing consumer buying decisions Illustrate the group factors influencing consumer buying decisions Illustrate the steps in the decision making process Explain the factors influencing business buying behavior