MNM1601 Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about MNM1601? On this page you'll find 39 study documents about MNM1601.

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MNM1601
  • MNM1601

  • Other • 91 pages • 2022
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The Macro Environment Summary Notes
  • The Macro Environment Summary Notes

  • Summary • 5 pages • 2023
  • LEARNING OUTCOMES After studying this chapter you should be able to: Explain how changes in the international and economic environments affect marketing decisions. Identify the major trends in the firm’s natural/physical and technological environments. Explain the key change in the political and cultural environments. Identify social change in the environment
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MNM1601
  • MNM1601

  • Other • 11 pages • 2022
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MNM1601
  • MNM1601

  • Other • 10 pages • 2022
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MNM2601 - Marketing Research Summary Notes
  • MNM2601 - Marketing Research Summary Notes

  • Summary • 12 pages • 2023
  • LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.
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MNM- Integrated Marketing Summary
  • MNM- Integrated Marketing Summary

  • Summary • 10 pages • 2023
  • Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing
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MNM2601 - The Marketing Environment Summary notes
  • MNM2601 - The Marketing Environment Summary notes

  • Summary • 9 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation
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MNM2601 - Marketing Information Summary notes
  • MNM2601 - Marketing Information Summary notes

  • Summary • 8 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the information needed by marketing management in order to make effective decisions. Explain the components of a marketing information system and the interaction between these components. Illustrate the use of marketing research Explain the meaning of market potential sales forecasting and the methods to carry these out
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