MNM1601 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about MNM1601? On this page you'll find 39 study documents about MNM1601.
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MNM1601
- Other • 91 pages • 2022
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MNM1601, ECS1501, MNB1501, RSK2602 Multiple Exam Bundles
- Package deal • 9 items • 2021
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Get all the MNM1601, ECS1501, MNB1501, RSK2602 study materials and greatly improve your chance of passing or even getting a distinction in these modules. No need to make notes as these are designed to save you time and give you a better understanding of the modules. Get a distinction!!!
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The Macro Environment Summary Notes
- Summary • 5 pages • 2023
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LEARNING OUTCOMES 
After studying this chapter you should be able to: 
Explain how changes in the international and economic environments 
affect marketing decisions. 
Identify the major trends in the firm’s natural/physical and 
technological environments. 
Explain the key change in the political and cultural environments. 
Identify social change in the environment
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MNM1601, MNE2601, MNG2601, MNE3701,MNE3702 & MNE3704 Multiple Exam Bundles
- Package deal • 13 items • 2021
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Get all the MNM1601, MNE2601, MNG2601, MNE3701,MNE3702 & MNE3704 study materials and greatly improve your chance of passing or even getting a distinction in these modules. No need to make as much notes as these are designed to save you time and give you a better understanding of the modules.
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MNM1601
- Other • 11 pages • 2022
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MNM1601
- Other • 10 pages • 2022
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MNM2601 - Marketing Research Summary Notes
- Summary • 12 pages • 2023
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LEARNING OBJECTIVES 
After completing this study unit you should be able to: 
Explain the importance of information to the company and its 
understanding of the market place. 
Outline the steps in the marketing research process.
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MNM- Integrated Marketing Summary
- Summary • 10 pages • 2023
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Learning outcomes: 
After completing this study unit you should be able to: 
Demonstrate an understanding of all the activities involved in 
integrated marketing
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MNM2601 - The Marketing Environment Summary notes
- Summary • 9 pages • 2023
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LEARNING OUTCOMES 
Learners should be able to: 
Explain the composition and functioning of the marketing 
environment 
Illustrate the effect of the microenvironment on an organisation 
Illustrate the effect of the market environment on an organisation 
Illustrate the effect of the macro-environment of an organisation 
Conduct a SWOT analysis for an organisation
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MNM2601 - Marketing Information Summary notes
- Summary • 8 pages • 2023
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LEARNING OUTCOMES 
Learners should be able to: 
Explain the information needed by marketing management in 
order to make effective decisions. 
Explain the components of a marketing information system and 
the interaction between these components. 
Illustrate the use of marketing research 
Explain the meaning of market potential sales forecasting and the 
methods to carry these out
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