MNM1601 Study guides, Class notes & Summaries

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LEARNING OUTCOMES: After studying this unit you will be able to explain:  Orientation to markets  Production orientation  Sales orientation  Marketing orientation (pure marketing concept)  Societal marketing orientation  Relationship marketing

LEARNING OUTCOMES After studying this unit you should be able to identify the following: Market potential and sales forecasting Market and sales potential Market and sales forecasting

A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

MNM1601 Principles of Marketing Management Summary Study Notes

It demonstrate detailed knowledge of the core marketing management principles including the market environment, market research, consumer behaviour, segmentation, targeting and positioning as well as the market mix. Also identifies,analyse and solves problems in practical marketing scenarios by evaluating, selecting and appropriate information, procedures and methods.