Unit-9-creative-product-promotion Study guides, Study notes & Summaries

Unit 9 - Creative Product Promotion M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

Unit 9 - Creative Product Promotion M3 provide a rationale for a promotional campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

Unit 9 - Creative Product Promotion P4 explain the reasons behind the choice of media in a successful promotional campaign. BTEC Business with Finance Level 3 Extended Diploma. Please leave a review if you found this useful, thank you.

What is the primary motive for market segmentation? - answer-Variation in customer needs When it comes to market segmentation, what will most companies do? - answer-Most companies will identify and target the most attractive market segments that they can effectively serve. In global marketing, why does market segmentation become especially critical? - answer-because of wide divergence in cross-border consumer needs and lifestyles. What does management need to do once it has chosen its m...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...

Unit 9 creative product includes pass criteria : ●P1 describe the promotional mix used by two selected organizations for a selected product/service.

●P5 Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief ACHIEVED DISTINCTION IN THIS MODULE !

U.S. Army Promotion Board Study Guide (2023) What ADP/ADRP covers The Army? Ans- ADP 1 In which domains do U.S. forces operate? Ans- Air, land, maritime, space, and cyberspace domains. As a unique military profession, the Army is built upon an ethos of trust. What are the four other essential characteristics of our profession? Ans- Military expertise, honorable service, esprit de corps, and stewardship. What are the 11 Primary Missions of the U.S. Armed Forces? Ans- ⦁ Counter terrori...

●P2 explain the role of promotion within the marketing mix for a selected product/service.