Fennis Study guides, Class notes & Summaries

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...

Een beknopte samenvatting voor het vak Attitudes and Advertising. Dit vak wordt in het engels gegeven, de samenvatting is dus ook in het engels. Moeilijke woorden/zinnen heb ik tussen haakjes vertaald in het nederlands voor beter begrip. De artikelen zijn ook in het document verwerkt.

Wil je minimaal een 7 halen met deze korte samenvatting en mijn zelfgemaakte oefenvragen. Koop dan nu! Oefenvragen in zowel Nederlands als Engels.

Complete summary of the course Psychology of Advertising (years 2019-2020). The assigned literature and the lectures are both summarized in detail.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

Summary of the book "The Psychology of Advertising" for the course "Psychology of Advertising" of the bachelor psychology at Leiden University.

A summary of all the lectures and required chapters from the book of Attitudes & Advertsing (Economic Psychology). The book: Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 The summarized chapters are: 1 - Setting the stage 4 - How consumers form attitudes towards products 6 - How advertising influences behavior 2 - How consumers acquire and process information from advertising 3 - How advertising affects consumers memory 5 - How consumers yield to advertising 7 - ...