Fennis Study guides, Class notes & Summaries

Total summary of the course Attitudes and Advertising given at TiU (422056-B-6) 2023/2024.

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

Alle college aantekeningen van het vak Marketing 2 (E_BK2_MKT2). Gegeven aan de Vrije Universiteit van Amsterdam. Ook verkrijgbaar in een bundel.

Functions of advertising - To inform: to provide useful information about a product or service. To persuade and change the response of the recipient: to make the offer attractive to the consumer Two forms of Persuasion - Increasing attractiveness of offer: increase approach motivation. Reducing reluctance of consumer: reduce avoidance motivation. Informational or argument based appeal - Present facts about item, price, where to buy Emotional or affect-based appeal - Influence feelings rath...

All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

Uitgebreide samenvatting van alle negen colleges van Resistance & Persuasion, inclusief de Q&A lecture met voorbeeldvragen. In het document zijn ook de verplichte literatuur samengevat. Verplichte literatuur voor dit vak waren: Knowless & Linn (2004), Wheeler et al. (2007), Fennis et al. (2009), Hudders (2017), Rozendaal & Figner, Rains (2013), Jenkins (2011), Van ‘t Riet & Ruiter, Jacks & Cameron (2003), Fransen et al. (2015), Aronson (1999), Moyer-Gusé (2011), Strick et al., Cummins et al....

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Samenvatting van de nieuwste editie (3e) van het boek The Pyschology of Advertising. Hoofstuk 1 tot en met hoofdstuk 6. Alles wat je moet kennen voor het vak Marketing II.

Summary of the lectures, articles, and book from the course Attitudes and Advertising. This summary contains: 1) Chapters 1t/m7 of the book Bob M. Fennis en Wolfgang Stroebe, The Psychology of Advertising, ISBN 3061 2) The following articles - Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84, 231-259. - Schwarz, N. (1999) Self-reports: How the questions shape the answers. American Psychologist, 54, 2, 93-105. -...