Fennis Study guides, Class notes & Summaries

Summary of all 7 lectures (including guest lecture) of the course Psychology of Advertising at Leiden University.

Summary book Attitudes and Advertising

An extensive summary of all the lectures (including the guest lecture) of the course Psychology of Advertising (Leiden University). I have written the summary in such a way that you don't have to re-watch these lectures.

Psychology of Advertising summary of all lectures with elaborative explanations (things lecturer mentioned, but what is not explained in the slides). Overview: 1. Introduction: sending and receiving (Chapter 1 & 2) 2. How advertising affects consumer memory (Chapter 3) 3. Forming attitudes towards products (Chapter 4) 4. Principles of persuasion and attitude change (Chapter 5) 5. Guest lecture – Cees Wijnnobel 6. How advertising influences buying behavior (Chapter 6) 7. Consumer compliance & ...

This summary includes all the important aspects from the lectures and the book concerning the subject Attitudes & Advertising.

Dit is een samenvatting van 7 weken stof van het vak Psychology of Advertising aan de Universiteit Leiden. Alle hoofdstukken van het boek Psychology of Advertising van Fennis & Stroebe zijn erin verwerkt. Tevens het gastcollege van Cees Wijnnobel.

Samenvatting van alle colleges, er werden in totaal 7 colleges gegeven. Dit is in het Engels gedaan omdat de vragen op het tentamen ook Engels zijn.

Summary of the book 'The Psychology of Advertising' by Fennis, B. M., & Stroebe, W.

An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.

Notes book Attitudes and Advertising 'The Psychology of Advertising'