Taezee
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Summary articles Consumer Research
Contains every article necessary for the exam: (1) Lynch, (2) Hudson, (3) Goulding, (4) Kozinets, (5) Schwarz, (6) Kohavi, (7) Morales, (8) Plassmann, (9) Harrell, (10) John
- Summary
- • 19 pages •
Contains every article necessary for the exam: (1) Lynch, (2) Hudson, (3) Goulding, (4) Kozinets, (5) Schwarz, (6) Kohavi, (7) Morales, (8) Plassmann, (9) Harrell, (10) John
Consumer Behaviour - Lecture slides and articles
Consumer Behaviour - Lecture slides and articles
- Package deal
- • 2 items •
- Summary articles Consumer Behaviour (6314M0159Y) • Summary
- Lecture slides Consumer Behaviour (6314M0159Y) • Class notes
Consumer Behaviour - Lecture slides and articles
Summary articles Consumer Behaviour (6314M0159Y)
(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...
- Package deal
- Summary
- • 27 pages •
(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...
Lecture slides Consumer Behaviour (6314M0159Y)
The weekly lecture slides of Consumer Behaviour.
- Package deal
- Class notes
- • 45 pages •
The weekly lecture slides of Consumer Behaviour.
Language and Communication
Language and Communication summary for the whole semester (= period 1 + period 2).
- Package deal
- • 2 items •
- Summary Language and Communication CH1-4 • Summary
- Summary Language and communication • Summary
Language and Communication summary for the whole semester (= period 1 + period 2).
Summary Intercultural Communication
Summary of 'Introducing Intercultural Communication, 2nd Edition' by Shuang Liu, Zala Volcic, and Cindy Gallois. Includes information from the lectures; CH 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 13; article by Hendriks et al. (2005); article by Berry (2005); and article Van der Zee et al. (2013)
- Book
- Summary
- • 45 pages •
Summary of 'Introducing Intercultural Communication, 2nd Edition' by Shuang Liu, Zala Volcic, and Cindy Gallois. Includes information from the lectures; CH 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 13; article by Hendriks et al. (2005); article by Berry (2005); and article Van der Zee et al. (2013)
Summary Language and communication
Summary of An Introduction to Language and Linguistics by Ralph W. Fasold and Jeff Connor-Linton, CH 5, CH 6, CH 10, CH 13, and other book about gestures p.118-134.
- Book & Paket-Deal
- Summary
- • 39 pages •
Summary of An Introduction to Language and Linguistics by Ralph W. Fasold and Jeff Connor-Linton, CH 5, CH 6, CH 10, CH 13, and other book about gestures p.118-134.
Summary Principles of Marketing
Summary of Principles of Marketing by Kotler (15th edition). CH 1, 2, 3, 4, 5, 7, 9, 10, 12, 14
- Book
- Summary
- • 18 pages •
Summary of Principles of Marketing by Kotler (15th edition). CH 1, 2, 3, 4, 5, 7, 9, 10, 12, 14
Summary Language and Communication CH1-4
Summary of An Introduction to Language and Linguistics by Ralph W. Fasold and Jeff Connor-Linton. Chapter 1-4
- Book & Paket-Deal
- Summary
- • 23 pages •
Summary of An Introduction to Language and Linguistics by Ralph W. Fasold and Jeff Connor-Linton. Chapter 1-4
Corporate Communication J.Cornelissen
Summary of Corporate Communication by J. Cornelissen. Chapter 1-12.
- Book
- Summary
- • 41 pages •
Summary of Corporate Communication by J. Cornelissen. Chapter 1-12.
Summary articles Consumer Behaviour (6314M0159Y)
Summary articles Consumer Behaviour (6314M0159Y)
Summary Language and communication
Summary Language and Communication CH1-4
Summary Language and Communication CH1-4