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Summary of articles and exam prep
Extensive summary of articles and exam preparation
- Summary
- • 102 pages •
Extensive summary of articles and exam preparation
Extensive summary of DTS articles
• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., and Haenlein, M. 2020. Digital transformation: A multidisciplinary reflection and research agenda. • Dong, J. Q. 2019. Moving a mountain with a teaspoon: Toward a theory of digital entrepreneurship in the regulatory environment. • Huang, J., Henfridsson, O., Liu, M. J., and Newell, S. 2017. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. • Ce...
- Summary
- • 57 pages •
• Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., and Haenlein, M. 2020. Digital transformation: A multidisciplinary reflection and research agenda. • Dong, J. Q. 2019. Moving a mountain with a teaspoon: Toward a theory of digital entrepreneurship in the regulatory environment. • Huang, J., Henfridsson, O., Liu, M. J., and Newell, S. 2017. Growing on steroids: Rapidly scaling the user base of digital ventures through digital innovation. • Ce...
Extensive summary of readings for Retail & Omnichannel Marketing
Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...
- Summary
- • 46 pages •
Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. Inman, 2015, "From Multi-Channel Retailing to Omni-Channel Retailing. Introduction to the Special Issue on Multi-Channel Retailing W. Reinartz, N.Wiegand and M. Imschloss, The impact of digital transf...