Summary
Extensive summary of readings for Retail & Omnichannel Marketing
- Institution
- Rijksuniversiteit Groningen (RuG)
Stein, A. & B. Ramaseshan, 2016, "Towards the Identification of Customer Experience Touch Point Elements Inman, J.J. & H. Nokolova, 2017, "Shopper-Facing Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns P.C. Verhoef, P.K. Kannan & J.J. In...
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