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BAS 282: The Marketing Environment exam 2023 with 100% correct answers

Consumer behavior is best defined as ______. - correct answer the way in which individuals and organizations make decisions to spend their available resources, such as time or money During the problem recognition phase, marketers must do which of the following? - correct answer * Understand all aspects of a consumer's problem. * Realize a consumer is unlikely to make a purchase without first recognizing a need. The amount of effort consumers expend during the information search sta...

Why is supply chain management a critical marketing function to the firm? - correct answerSupply chain management is the actions a firm takes to coordinate the various flows within the supply chain, such as reducing costs, improving efficiency, and satisfying demand making it a critial marketing function of the firm. How can organizations improve customer relationships? - correct answerOrganizations can improve customer relationships by utializing the customer relationship management proces...

Which statement is true regarding the impact of competitive changes on marketing decisions? - correct answer NOT Marketers look for opportunities to innovate based on consumer reviews of their products, regardless of competitive changes. The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is called the - correct answer marketing mix. Marketers define customer value as - correct answer the perceived benefits, both mo...

To appeal to the consumer market in China, Pampers changed the name of its diapers to mean "help-baby-[be] comfortable"—a product feature considered valuable to Chinese parents. - correct answer Cultural Fit Dunkin Donuts sells the Grapefruit Coolata in South Korea, mango chocolate donuts in Lebanon, and "Dunclairs" in Russia. - correct answer Cultural Fit In India, where the cuisine is generally spicy, Domino's sells a pizza called the "Peppy Paneer." It is topped with crispy...

Which of the following statements are true about the marketing research process? - correct answer *Marketing research involves identifying, collecting, interpreting, and reporting data. *Marketers use data from marketing research to identify trends, uncover new opportunities, and better serve customers. List the steps in the marketing research process in order from first to last, with the first step at the top and the last step at the bottom. - correct answer 1. Problem Definition 2...

Which of the following questions should the marketing team ask to determine whether its product strategies are ethical? - correct answer Does the Namaste game include any small parts that children might swallow? Which of the following questions should the marketing team ask to determine whether its price strategies are ethical? - correct answer Should we charge more for the Namaste game when we are selling to independent game shops than we would to large retailers such as Walmart? Whic...

Oral consultation is required whenever the following occurs (5): - correct answer 1. New drug for the patient 2. New prescription number has been assigned to a previously dispensed RX 3. Change in drug (strength, dosage form, or the directions have changed) 4. Professional judgment warrants a consult 5. Patient requests Oral consultation shall include: - correct answer 1) Drug - NAME, STRENGTH, and DOSAGE FORM 2) SIG - DIRECTIONS and SPECIAL INSTRUCTIONS 3) ROUTE OF ADMINISTRATION ...

1. How long before intern license expires? - correct answer 5 years 2. Intern must surrender license within how many days after last class? - correct answer 30 days 3. How many day notice to the DEA/BOP before discontinuing pharmacy? - correct answer a. 14 days 4. Notify Board within how many days before change in address or employment? - correct answer a. 10 days 5. What day should a pharmacy permit be renewed by? - correct answer a. November 1 6. How long should CE credit record...

1. How long before intern license expires? - correct answer 5 years 2. Intern must surrender license within how many days after last class? - correct answer 30 days 3. How many day notice to the DEA/BOP before discontinuing pharmacy? - correct answer a. 14 days 4. Notify Board within how many days before change in address or employment? - correct answer a. 10 days 5. What day should a pharmacy permit be renewed by? - correct answer a. November 1 6. How long should CE cre...