BAS 282: Exam 3 with 100% correct answers

Why is supply chain management a critical marketing function to the firm? - correct answerSupply chain management is the actions a firm takes to coordinate the various flows within the supply chain, such as reducing costs, improving efficiency, and satisfying demand making it a critial marketing function of the firm. How can organizations improve customer relationships? - correct answerOrganizations can improve customer relationships by utializing the customer relationship management process. First identifying their customers, then understanding how those customers interact with their organization. Followed by gathering specific customer information through touchpoints. Then the organization needs to store and analyze the customer information and utilize the analysis to improve customer relationships. Before communicating a message to consumers, what must marketers as senders of that message do first? - correct answerIdentify a target audience. CRM technologies allow marketers to do all the following except - correct answeradopt a broad approach, focusing on the needs of the entire market. When designing a website for a firm, developers must keep in mind how to use the design to promote exceptional customer experiences. Excellent website design comprises which of the following criteria? - correct answerease in navigation, quick load time, mobile friendliness, and superior customer service tools