BAS 282: Global Marketing exam 2023 with 100% correct answers

To appeal to the consumer market in China, Pampers changed the name of its diapers to mean "help-baby-[be] comfortable"—a product feature considered valuable to Chinese parents. - correct answer Cultural Fit Dunkin Donuts sells the Grapefruit Coolata in South Korea, mango chocolate donuts in Lebanon, and "Dunclairs" in Russia. - correct answer Cultural Fit In India, where the cuisine is generally spicy, Domino's sells a pizza called the "Peppy Paneer." It is topped with crispy capsicum (a tropical pepper plant) and spicy red pepper. - correct answer Cultural Fit In the United States, WeatherTech sells car mats that it proudly advertises as "made in the USA" to capture a common consumer sentiment that products made abroad are of lesser quality. - correct answer Consumer Ethnocentrism In some countries in the Middle East, anti-American sentiment leads people to boycott U.S.-made products. - correct answer Consumer Ethnocentrism Many people in the United Kingdom will not purchase produce grown in the United States that have been genetically modified because they are devoted to buying only non-GMO (that is, non-genetically modified) fruits and vegetables. - correct answer Consumer Ethnocentrism Marketing chicken-based products since religious customs in many parts of this country forbid the eating of beef - correct answer India Advertising