BAS 282: Consumer Behavior exam 2023 with 100% correct answers

Consumer behavior is best defined as ______. - correct answer the way in which individuals and organizations make decisions to spend their available resources, such as time or money During the problem recognition phase, marketers must do which of the following? - correct answer * Understand all aspects of a consumer's problem. * Realize a consumer is unlikely to make a purchase without first recognizing a need. The amount of effort consumers expend during the information search stage of the purchase process is mainly based on ______. - correct answer how important they consider the purchase to be During the evaluation of alternatives stage of the consumer purchase process, consumers ______. - correct answer judge the benefits associated with each product Which of these statements about the purchasing stage of the consumer decision-making process are true? - correct answer * Customers usually purchase products after they are done evaluating the alternatives. * Some companies offer services to help consumers avoid being bogged down with decision details. The way people and organizations make decisions about how to use their available resources is referred to as ______. - correct answer consumer behavior Which of these factors are evaluated during the post-purchase evaluation stage? - correct answer * Loyalty