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Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class in the past, people only care about marketing based on demographics - hispanic = integrated Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs with consumers, costumers, prospects employees, and other relevant external & internal audiences Objective - correct a...

Mizzou Marketing 3410 Exam 2"Does that answer your concern?" is an example of a response check. - correct answer True The use of electronic materials, such as multimedia presentations, should be avoided during presentations because they tend to be very distracting. - correct answer False When selling to groups, it is essential to make all members of the group feel that their opinions are valuable. - correct answer True Product benefits become confirmed benefits only when the buyer ind...

MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17)Chapter 9: Two types of Tangible products. - correct answer Durable (car) Nondurable (chocolate) Chapter 9: Intangible - correct answer Services Chapter 9: Characteristics of Services (Four Terms- the four I's) - correct answer -intangibility (cant re-use) -inconsistency (different service every time) -inseparability (cant separate service with employees) -inventory (too much can lead to discounts) Chapter 9: Product Line ...

MKT 3410 Exam 3 Product Life Cycle - correct answer describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline product class - correct answer refers to the entire product category or industry product form - correct answer pertains to variations of a product within the product class product modification - correct answer involves altering one or more of a product's characteristics, such as its quality, performance, or appearance, to i...

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company What is Sports Sponsorship? - correct answer When a company enters into a contractual agreement with a sports entity for the purpose of gaining access to a sports venue in exchange for a certain set ...

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company What is Sports Sponsorship? - correct answer When a company enters into a contractual agreement with a sports entity for the purpose of gaining access to a sports venue in exchange for a certain set ...

MKT 3410 final What is sagacity? Give an example - correct answer the ability to have a vision for the future and then be able to sell it to someone else. ex: moving the nike swoosh from the bottom of the jersey to the top (or put alltel on the coach's headphones Athletic Directors 2 jobs - correct answer raise money, hire coaches Brian Kelly - correct answer Notre Dame coach who cursed a lot on the sidelines. Athletic Director told TV producer to stop shooting Kelly on the sidelines. TV...

Mkt 3410 Sports In what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds - the time people can get an image of who you as if you were together for an hour This is why press can make or break you What is sagacity and give and example? - correct answer A vision for the future Nike used to have a swoosh on the bottom of the shirt now they have it on the chest to be seen. Visibility is given. developing and doing a trend befo...

Mkt 3410 sports marketing testIn what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds this is time can get an image of who you are as if we were until you for an hour This is why press can make or break you Leonard fourentte- - correct answer Heisman pose hurt him What did the Coach from Norte dame do? - correct answer Kept cursing to players cut away to commercial What is sagacity and give and example? - correct answ...

MKT 3410 Sports Marketing Personal Brand formula - correct answer (Personality+Performance+Visibility) * Trust Objectives of branding - correct answer Identification Resale Introduce new products Likability - correct answer the emotional impact you have on somebody Will make you marketable!!!!!!! Will then attract the attention of a company Enable you to be able to build a brand that will be good for you in corporate america 38% vocal + 55% visual Two things that you hav...