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Chapter 2: Essentials of Marketing Research
Chapter 2 of "Essentials of Marketing Research" focuses on the steps involved in the marketing research process. The process typically begins with the identification of a problem or opportunity that requires further investigation. For example, a company may be considering launching a new product and wants to determine the potential demand for it among consumers.
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- • 2 pages •
Chapter 2 of "Essentials of Marketing Research" focuses on the steps involved in the marketing research process. The process typically begins with the identification of a problem or opportunity that requires further investigation. For example, a company may be considering launching a new product and wants to determine the potential demand for it among consumers.
Chapter 1 Summary of Essentials of Marketing Research
This document gives a comprehensive overview of Chapter 1 in "Essentials of Marketing Research". This includes the definition of 'Marketing Research' as well as the different kinds of research like primary and secondary research methods. Chapter 1 describes the ethical considerations of research, the role of marketing research, and the importance of marketing research.
- Summary
- • 1 pages •
This document gives a comprehensive overview of Chapter 1 in "Essentials of Marketing Research". This includes the definition of 'Marketing Research' as well as the different kinds of research like primary and secondary research methods. Chapter 1 describes the ethical considerations of research, the role of marketing research, and the importance of marketing research.