Summary
Summary Chapter 2: Essentials of Marketing Research
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Uploaded on
22-12-2022
Written in
2022/2023
Chapter 2 of "Essentials of Marketing Research" focuses on the steps involved in the marketing research process. The process typically begins with the identification of a problem or opportunity that requires further investigation. For example, a company may be considering launching a new product and wants to determine the potential demand for it among consumers.
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Institution
Temple University
Course
MKTG 3509
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Connected book
Written for
- Institution
-
Temple University
- Course
-
MKTG 3509
Document information
- Summarized whole book?
- No
- Which chapters are summarized?
- Chapter 2
- Uploaded on
- December 22, 2022
- Number of pages
- 2
- Written in
- 2022/2023
- Type
- Summary
Subjects
- chapter 2
- marketing
- research
- marketing process
- temple university
- drexel university
- penn state brandywine
-
process of marketing reseach
-
bucks county community college
-
montgomery county community college
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