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Articles Consumer Marketing Summaries | Vrije Universiteit
Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit
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- • 13 items •
- Summary | Goodman & Irmak (2013) - Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products • Summary
- Summary | Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction • Summary
- Summary | Ma et al. (2014) - Consumer Adoption of New Products: Independent vs Interdependent Self-Perspectives • Summary
- Summary | Castaño et al. (2008) - Managing Consumer Uncertainty in the Adoption of New Products: Temoral Distance and Mental Simulation • Summary
- Summary | Verhellen et al. (2016) - The Short- and Long-term Impact of Brand Placement in Advertiserfunded TV Programs • Summary
- And more ….
Summaries of all the articles relevant for the course Consumer Marketing (2018) at Vrije Universiteit
Summary | Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness
Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness
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- Summary
- • 4 pages •
Article summary of Whillans, A. V., E. W. Dunn, P. Smeets, R. Bekkers, M. I. Norton (2017) - Buying Time Promotes Happiness
Summary | Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
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- Summary
- • 8 pages •
Article summary of Eelen, J., P. Ozturan and P. W. J. Verlegh (2017) - The Differential Impact of Brand Loyalty On Traditional and Online Word of Mouth
Summary | Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty
Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty
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- Summary
- • 6 pages •
Article summary of Watson, G., J. Beck, C. Henderson and R. W. Palmatier (2015) - Building, Measuring, and Profiting from Customer Loyalty
Summary | Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
- Package deal
- Summary
- • 7 pages •
Article summary of Barasch, Alixandra, Gal Zauberman, and Kristin Diehl (2018) - How the Intention to Share can Undermine Enjoyment
Summary | Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
Article summary of Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
- Package deal
- Summary
- • 7 pages •
Article summary of Kristofferson, K., K. White, and J. Peloza (2014) - The Nature of Slaktivism
Summary | Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products
Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products
- Package deal
- Summary
- • 10 pages •
Article summary of Shampanier, K., N. Mazar, and D. Ariely (2007) - Zero as a Special Price - The True Value of Free Products
Summary | Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product
Article Summary Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product
- Package deal
- Summary
- • 8 pages •
Article Summary Palmeira, M. M., and J. Srivastava (2013) - Free Offer ≠ Cheap Product
Summary | Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction
Article Summary of Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction
- Package deal
- Summary
- • 6 pages •
Article Summary of Diehl & Poynor (2010) - Great Expectations? Assortment Size, Expectations, and Satisfaction
Summary | Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
Article Summary of Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
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- Summary
- • 7 pages •
Article Summary of Elsen et al.(2016) - Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
Strategic Management - Rothaermel Summary
Strategic Management - Rothaermel Summary
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)
Strategic Management - Rothaermel Summary
Summary Services Marketing: Integrating Customer Focus Across the Firm (3rd. European ed.)