Mma032a Study guides, Class notes & Summaries

Een samenvatting van het vak Methodology Marketing & Strategic Management Research. De samenvatting gaat over de lectures en de assignments en verduidelijkt de stof d.m.v. screenshots uit SPSS/ de assignments. Deze samenvatting is geschreven in het Engels.

Hereby a trial exam for Methodology in Marketing and Strategic Management Research for the master course for the Radboud University

- Author scored a 10 on the exam - A total overview of all obligatory topics for MMSR; based on the key glossary terms of the chapters from Hair and the video clips, I have made an overview per topic. Every topic has some theoretical background listed, whereafter the analysis process is depicted. Following are the rules and tresholds for certain values. Lastly, some important and meaningful pictures/figures from the book are displayed.

This document contains a list with definitions and relevant information and threshold values for all the key terms of the four analyses (Factor Analysis, (M)AN(C)OVA, Regression Analysis and PLS with SEM) of the course MMSR. All the terms that are covered in the lectures, literature and assignments are included. For every analysis there is a table with threshold values included.

Summary of all clips that were presented in the course on the four topics. The clips are written down more clearly to help you understand the subject better and prepare yourself for the assignments and the exam. Next to the information several exam questions are made to help with the preparation of the exam and to test your knowledge.

All the important key words for the exam with the thresholds they have to meet.

In this document, all the lectures have been elaborated in detail. In addition, the videos associated with each module have been worked out in detail. The questions that are asked have been dealt with. In short, in this comprehensive document you will find all the information needed to learn the exam as best as possible.

Summary of chapter 1, 3, 4, 11 and 14 of the Book Multivariate Data Analysis: Pearson International Edition of Hair et al.

Summary of all video clips as provided on Bright Space. Including screenshots of the most important slides shown in those clips.

Summary of the book of Hair and the article of Henseler. The summary contains pictures from the book.