Mktg 3340 final Study guides, Class notes & Summaries
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MKTG 3340 Final Exam Questions With Complete Solutions
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Role of Marketing correct answer: Generate profitable revenue 
 
When a marketer can describe something it is called a correct answer: product concept 
 
After buying an item we experience what? correct answer: cognitive dissonance 
 
Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content m...
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MKTG 3340 FINAL WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 FINAL WITH COMPLETE SOLUTIONS 100% MKTG 3340 FINAL WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 - Final Exam Questions and Answers 100% Verified
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MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
MKTG 3340 - Final Exam Questions and Answers 100% Verified 
 
Possession Utility - ANSWER-The value of making an item easy to purchase through the provision of credit cards or financial arrangements 
 
Make the purchases easier 
 
The benefit customers get from a company's product once they have purchased 
 
Possession Utility - ANSWER-CarMax provides financing or leasin...
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MKTG 3340 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS
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MKTG 3340 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS ...
And that's how you make extra money
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MKTG 3340 Final Question and answers already passed 2024
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MKTG 3340 Final Question and answers already passed 2024marketing 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
primary goals of marketing 
1.) discover the needs and wants of customers 
2.) satisfy them 
 
 
 
Brainpower 
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MKTG 3340 Final Exam Question and answers rated A+ 2024
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MKTG 3340 Final Exam Question and answers rated A+ 2024Role of MKTG 
generate profitable revenue 
 
 
When a marketer can describe something/write it down it is called a 
Product Concept 
 
 
 
Brainpower 
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After buying an item we experience what? 
Cognitive dissonance/buyer's remorse 
 
 
cognitive dissonance 
buyer discomfort caused by post purchase conflict 
 
 
Ways to engage consumers, directly 
physically, email newsletters, one to one basis 
 
 
ways to engage consumers
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MKTG 3340 - SMU FINAL EXAM 2024
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MKTG 3340 - SMU FINAL EXAM 2024...
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MKTG-3340 Final Questions with complete solution 2024
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MKTG-3340 Final Questions with complete solution 2024customer lifetime value - correct answer total revenues gained by a company over the lifetime of a consumer 
 
loyalty, sales, and profits - correct answer doesn’t hold up in the short-term, happens in the long-term 
 
what is the importance of satisfaction - correct answer unhappy customers will share their dissatisfied experience with other consumers 
 
over __% of unhappy customers will not do business with the company again - correct ans...
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MKTG 3340 Final Question and answers 100% correct 2024
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MKTG 3340 Final Question and answers 100% correct 2024 
When a feature satisfies a need or want, then there is a _____. 
 
reduction of hassle 
hike in price 
level of high quality 
benefit 
tangible value - correct answer benefit 
 
A product-dominant approach to marketing is based on the belief that: 
 
sales personnel and marketing can drive consumerism. 
the best way to capture market share is to create and manufacture better products at lower prices. 
enjoyment of a product and its disposal...
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