MKTG 3340 Final Exam Questions With Complete Solutions

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content marketing, commercials, billboards Role of the internet in terms of marketing capabilities correct answer: -quicker speed -less expensive -reach more people more readily -better target/micro target -more efficient Why digital marketing works..." better than non-digital" correct answer: -overall efficiency -less expensive -dynamic/more immediate -can change it -FASTEST GROWING FORM OF MARKETING Advantages of direct and digital correct answer: -Buyers and Sellers: convenience, ready access to many products, access to comparative information about companies, products and competitors, interactive and immediate