Mkt 421 Study guides, Class notes & Summaries

biggest takeaway from this class correct answers always ask WHY what is sports marketing? correct answers a process by which organizations create value for customer and build strong relationships to capture value from customers in return players, participants, fans marketing OF sports correct answers sports property --> marketing target marking THROUGH sports correct answers marketing investor --> sports property --> marketing target ex. chevy commercials - 300 + milli...

Marketing plan correct answers a written guide for the present and future marketing activities of an organization Contents of a marketing plan correct answers missions statements, situation analysis, marketing objectives, marketing strategy, marketing tactics Mission statement correct answers short description of the organization's purpose and philosoohy Situation analysis correct answers a detailed description of the brand's current marketing situation - SWOT analysis draws attention...

Marketing correct answers creating exchanges that have value marketing strategy correct answers 4 p's, target market, strategic planning and swot The Consumer correct answers not always right, but more powerful than ever, relationship marketing, CLV, perceptions-attitude and behavior of consumers The competitor correct answers cannot understand the consumer of market better than you, what are perceptions of competitor, perceptual map example the climate correct answers shifts in eco...

What is advertising? correct answers -structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products(goods and services) or ideas by identified sponsors through various media -paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action now or in the future advertising is a type of correct answers marketing communications marketing communications correct answers ...

is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The refers to the seven stages a company goes through to recognize opportunities and ...

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Human Communication Process correct answers source, encoding, message, channel, decoding, receiver there is noise in the channel stage and there is feedback from the receiver to the source after the conversation Source Dimensions correct answers -sponsor: legally responsible, has a message- -author: copywriter, art director, creative group, invisible to audience -persona: within the text, lends voice or tone to ad, real or imaginary spokesperson Message Dimensions correct answers Auto...

MKT 421 5 STEP MARKETING RESEARCH APPROACH THE SCENARIO • You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees.You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow.You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation. Why is Marketing r...

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MKT 421 FINAL EXAM FALL JUNE 2018 is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The refers to the seven stages a company goes th...