Mgt 103 Study guides, Class notes & Summaries
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Mgt 103 demill Midterm 1 with complete solution
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Mgt 103 demill Midterm 1 with complete solution
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MGT 103 exam prep (Demill) with complete solution
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MGT 103 exam prep (Demill) with complete solution
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MGT 103 Midterm 1 DeMill questions and answers 100% correct
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MGT 103 Midterm 1 DeMill questions and answers 100% correct 
4 P's of Marketing 
Product, Price, Place, Promotion 
 
 
 
Question Marks 
Low share of high-growth market 
 
 
 
Stars 
High share of high-growth market 
 
 
 
Cash Cows 
generates large amount of cash 
 
 
 
Dogs 
Low share of slow-growth markets 
 
 
 
SWOT analysis 
strengths, weaknesses, opportunities, threats 
 
 
 
product 
features, brand name, packaging, service, warranty 
 
 
 
price 
list price, discounts, allowances, cred...
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Bates mgt 103 midterm 2 with complete solution
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Bates mgt 103 midterm 2 with complete solution
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MGT 103 Midterm 1 DeMill with complete solution
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MGT 103 Midterm 1 DeMill with complete solution
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MGT 103 Midterm (Bates) questions and answers 100% correct
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MGT 103 Midterm (Bates) questions and answers 100% correct 
marketing 
interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer 
 
 
 
sales era 
1930s-1970s 
 
 
 
production era 
1850-1930s 
 
 
 
marketing concept era 
1950s-2000s 
 
 
 
customer relationship era 
1980s-present 
 
 
 
marketing concept 
identifies needs and wants of the customer and provides it to them better than the competition can 
 
 
 
...
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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MGT 103 Midterm 1 DeMill Questions and Answers 2024/2025
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QUESTIONS AND ANSWERS
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MGT 103 – Product Marketing and Management Midterm Study guide 2024 University of California, San Diego
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MGT 103 – Product Marketing and Management Midterm Study guide 2024 University of California, San Diego
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MGT 103 BATES FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS.
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MGT 103 BATES FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS.
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