Marketing concepts Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing concepts? On this page you'll find 2289 study documents about Marketing concepts.
Popular textbooks 'Marketing concepts' · Show all (5) Hide
Marketing Concepts & Strategies (with CourseMate and eBook Access Card)
O. C. Ferrell, Sally Dibb
5 documents
Marketing Concepts and Strategies
Sally (Coventry University Dibb, UK), Sally Dibb, William (Texas A&M University) Pride, Ferrell (University of New Mexico), Lyndon Simkin, Lyndon (Coventry University Simkin, UK)
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their u...
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Solutions for Intermediate Accounting, Volume 1, 13th Canadian Edition by Kieso
- Exam (elaborations) • 1801 pages • 2023
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Complete Solutions Manual for Intermediate Accounting, Volume 1, 13th Canadian Edition 13ce by Donald E. Kieso, Jerry J. Weygandt. 
 
ISBN-13: 0452 
Full Chapters Solutions for Vol 1 13ce 
 
1 The Canadian Financial Reporting Environment 1-1 
 
Capitalizing on Financial Reporting 1-1 
 
Preview of Chapter 1 1-3 
 
1.1 Financial Statements and Financial Reporting 1-3 
 
Accounting and Capital Allocation 1-4 
 
Stakeholders 1-5 
 
Objective of Financial Reporting 1-6 
 
Information Asymmetry 1-9 
...
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Exam (elaborations) • 700 pages • 2023
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
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Test Bank for E-Commerce 2023, 17th Edition by Kenneth C. Laudon
- Exam (elaborations) • 295 pages • 2023
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Test Bank for E-Commerce 2023: Business, Technology, Society, 17th edition 17e by Kenneth C. Laudon, Carol Guercio Traver. ISBN 2208 
 
Full Chapters test bank included 
 
PART I: INTRODUCTION TO E-COMMERCE 
The Revolution is Just Beginning 
E-commerce Business Models and Concepts 
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform 
Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
E-commerce Security and ...
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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MNM2615 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED
- Exam (elaborations) • 10 pages • 2024
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Well-structured MNM2615 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). . (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1 
Background and key concepts should not be more than half a page (5 marks for the background and 
key concepts). 
(5) 
Then answer the following questions: 
QUESTION 2 
(a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). 
(b) Explain how the chosen SME/SMME can infu...
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Test Bank for Marketing Strategy, 8th Edition by O. C. Ferrell
- Exam (elaborations) • 237 pages • 2023
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Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. 
 
ISBN-13: 6300 
 
Full Chapters test bank included 
 
Chapter 1: Marketing in Today’s Economy 
1.1: Introduction 
1.2: The Challenges and Opportunities of Marketing in Today’s Economy 
1.3: Basic Marketing Concepts 
1.4: Major Marketing Activities and Decisions 
1.5: Taking on the Challenges of Marketing Strategy 
Lessons From Chapter 1 
Endnotes 
Chapter 2: Strategic Mar...
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024
- Exam (elaborations) • 20 pages • 2024
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on +/ 2/ 5/ 4 /7 /7 /9 /5 /4 /0 /1 /3 /2 . 
QUESTION 1 
Background and key concepts should not be more than half a page (5 marks for the background and 
key concepts). 
(5) 
Then answer the following questions: 
QUESTION 2 
(a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). 
(b) Explain how the chosen SME/SMME can i...
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Summary Marketing Communication Web clips + Comments 2023
- Summary • 45 pages • 2023
- Available in package deal
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A summary of all the web clips of Marketing Communication, including comments and elaborations of the concepts. From the Marketing Communication class at Tilburg University, year 2022-2023
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TEST BANK APPLIED PHARMACOLOGY FOR THE DENTAL HYGIENIST (9TH EDITION) BY ELENA BABLENIS HAVELES| Latest Practice Exam Bank 100% Verified Answers| Graded A+
- Exam (elaborations) • 403 pages • 2023
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APPLIED PHARMACOLOGY FOR THE DENTAL HYGIENIST BY ELENA BABLENIS HAVELES 9TH ED Stuvia test bank is available for immediate download after purchase. In the event you encounter any difficulties with the download, please feel free to reach out to me. I will promptly send it to you through Google Doc or email. Thank you. 
The Test Bank Applied Pharmacology for The Dental Hygienist (9th Edition) by Elena Bablenis Haveles is a comprehensive resource designed to aid dental hygiene students in their stu...
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Test Bank for Principles of Risk Management and Insurance, 14th Edition by George E. Rejda
- Exam (elaborations) • 433 pages • 2023
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Test Bank for Principles of Risk Management and Insurance 14e 14th Edition by George E. Rejda, Michael J. McNamara. ISBN-13: 1293 
 
Full Chapters test bank included 
 
PART 1: BASIC CONCEPTS IN RISK MANAGEMENT AND INSURANCE 
 
1. Risk and Its Treatment 
2. Insurance and Risk 
3. Introduction to Risk Management 
4. Enterprise Risk Management and Related Topics 
 
PART 2: THE PRIVATE INSURANCE INDUSTRY 
 
5. Types of Insurers and Marketing Systems 
6. Insurance Company Operations 
7. Financial Op...
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