Marketing channels Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing channels? On this page you'll find 1834 study documents about Marketing channels.
Popular textbooks 'Marketing channels'
All 1.834 results
Sort by
-
LRM3702 Assignment 8 2023 (ANSWERS)
- Other • 10 pages • 2023
-
- $2.78
- 18x sold
- + learn more
LRM3702 Assignment 8 2023 (ANSWERS) 
 
QUESTIONS ANSWERED: 
QUESTION 1 
Read the following news report and answer questions 1.1 and 1.2 that follows. 
SEVERAL HOSPITALS HIT HARD BY PUBLIC SECTOR STRIKE 
The ongoing public sector strike has had severe consequences for several major hospitals in three 
provinces. On Tuesday, doctors and nurses across these provinces faced significant challenges due to 
the strike. Protesters blocked access to the hospitals, making it extremely difficult for heal...
-
TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci ISBN 9780357635209. Complete Chapters 1-17 _ (DOWNLOAD LINK PROVIDED)
- Exam (elaborations) • 2 pages • 2023 Popular
-
- $28.18
- 9x sold
- + learn more
TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci ISBN 5209, 5. Complete Chapters 1-17. Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing C...
-
Advertising & Media Channels - Article Summary 2024 (MSC Marketing)
- Summary • 70 pages • 2024
-
- $7.73
- 9x sold
- + learn more
This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. 
 
Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.
-
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
- Exam (elaborations) • 829 pages • 2023
- Available in package deal
-
- $17.49
- 18x sold
- + learn more
ANSWERS ARE AT THE END OF EACH CHAPTER 
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall 
| Answers are at the end of each chapter 
 
TABLE OF CONTENTS: 
Chapter 1: Marketing in Today’s Business Milieu 
Chapter 2: Marketing Foundations: Global, Ethical,Sustainable 
Chapter 3: Elements of Marketing Strategy, Planning, and Competition 
Chapter 4: Market Research Essentials 
Chapter 5: CRM, Big Data, and Marketing Analytics 
Chapter 6: Understand Consumer and Business...
-
TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+
- Exam (elaborations) • 140 pages • 2023
-
- $17.98
- 8x sold
- + learn more
TEST BANK for Marketing Management 6th Edition by Dawn Iacobucci Updated All Chapters A+ Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications...
Fear of missing out? Then don’t!
-
Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
-
- $39.99
- 45x sold
- + learn more
Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
-
Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
-
- $39.49
- 3x sold
- + learn more
Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
-
Test Bank for International Marketing, 19th Edition by Philip Cateora
- Exam (elaborations) • 486 pages • 2023
-
- $39.49
- 4x sold
- + learn more
Test Bank for International Marketing 19e 19th Edition by Philip Cateora, Bruce Money, Mary Gilly, John Graham and Graham Cateora. 
 
ISBN-13: 8637 
 
Full Chapters test bank included 
 
PART ONE: AN OVERVIEW 
Chapter 1: The Scope and Challenge of International Marketing 
Chapter 2: The Dynamic Environment of International Trade 
 
PART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS 
Chapter 3: History and Geography: The Foundations of Culture 
Chapter 4: Cultural Dynamics in Assessing Global ...
-
Test Bank for Principles of Marketing, 19th Edition by Philip Kotler
- Exam (elaborations) • 1004 pages • 2023
-
- $39.49
- 6x sold
- + learn more
Test Bank for Principles of Marketing, 19th edition 19e by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. 
ISBN-13: 4898 
 
Full Chapters test bank included 
 
PART 1: DEFINING MARKETING AND THE MARKETING PROCESS 
Marketing: Creating Customer Value and Engagement 
Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 
PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 
Analyzing the Marketing Environment 
Managing Marketing Information t...
-
MNM3709 ASSIGNMENT 4 SEMESTER 2 2023 COMPLETE ANSWERS GUARANTEED DISTINCTION DUE DATE 6th NOVEMBER 2023
- Exam (elaborations) • 9 pages • 2023
-
- $2.80
- 4x sold
- + learn more
MNM3709 ASSIGNMENT 4 
SEMESTER 2 2023 COMPLETE 
ANSWERS GUARANTEED 
DISTINCTION 
DUE DATE 6th NOVEMBER 2023 
 FOR MORE ASSISTANCE. 
Conduct a SWOT Analysis for GALXBOY where you are focusing on identifying the company's 
strengths, weaknesses, opportunities, and threats in relation to its marketing efforts. (No marks will 
be awarded for theoretical explanations; two marks awarded for the practical application of each 
dimension.) 
Strengths: 
 Strong brand image and recognition in the mark...
-
Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
-
- $39.49
- 7x sold
- + learn more
Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
-
Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
-
- $39.99
- 10x sold
- + learn more
Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day. Discover all about earning on Stuvia