Customer experience Study guides, Class notes & Summaries
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CAS1501 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (716429) - DUE 16 April 2024
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CAS1501 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 (716429) - DUE 16 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9......... Read the following CASE STUDY: 
 
CASE STUDY 
Position advertised: Head: Internal Audit 
Recruiter: Financial Recruitment 
Job Ref: JHB00521/EG 
Date posted: Thursday, 14 March 2024 
Location: SANDTON, South Africa 
Salary: R3600000 Annually 
SUMMARY: 
An esteemed company in the financial sector with...
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AUI3702 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE 8 April 2024
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AUI3702 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 - DUE 8 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9 .......... QUESTION 1 20 MARKS 
Luxury Outdoor Limited is a manufacturer of patio furniture and outdoor cushions. The production process is labour-intensive, and all patio furniture and outdoor cushions are custom-made. For this reason, labour costs represent the major portion of costs. 
Luxury Outdoor Limited has an ...
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Summary of all lectures Managing Customer Experience and Value
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This contains the notes/summary of all lectures, week 1-7, from Managing Customer Experience and Value, for RUG-students. 
Summary of all the required articles is also available.
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All required articles summarized for Managing Customer Experience and Value
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This bundle contains all summaries of the required articles. This is all that is needed for the exam. For the course Managing Customer Experience and Value, EBM075B05, RUG.
It is possible to also buy a summary of the lectures.
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Summary articles week 1 Managing Customer Experience and Value
- Summary • 11 pages • 2024
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Summary of the 4 articles of week 1 of MCEV, for RUG-students. 
 
The summarized articles are: 
Haenlein, M. (2017), How to date your clients in the 21st century: Challenges in managing customer relationships in today’s world, Business Horizons, 60 (5), 577-586. 
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96 
Oblander, E.S., S. Gupta, C.F. Mela, R.S. Winer, and D.R. Lehmann (2020), The past, present ...
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Summary articles week 5 Managing Customer Experience and Value
- Summary • 9 pages • 2024
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Summary of the 3 articles of week 5 of MCEV, for RUG-students. 
The summarized articles are: 
Pansari, A. and V. Kumar (2017), Customer engagement: the construct, antecedents, and consequences, Journal of the Academy of Marketing Science, 45 (3), 294-311. 
Van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253-266. 
Beckers, S. F. M.,...
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Summary articles week 4 Managing Customer Experience and Value
- Summary • 7 pages • 2024
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Summary of the 3 articles of week 4 of MCEV, for RUG-students. 
The summarized articles are: 
De Haan, E., Verhoef, P. C., & Wiesel, T. (2015). The predictive ability o different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2), 195-206. 
De Haan, E., Verhoef, P.C. and Wiesel, T. (2021). Customer Feedback Metrics for Marketing Accountability. Review of Marketing Research, (18), 49-74. 
Morgan, N. A., & Rego, L. L. (2006). The value of different cu...
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Summary articles week 2 Managing Customer Experience and Value
- Summary • 5 pages • 2024
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Summary of the 3 articles of week 2 of MCEV, for RUG-students. 
The summarized articles are: 
Martin, K.D., A. Borah and R.W. Palmatier (2017), Data Privacy: Effects on Customer and Firm Performance, Journal of Marketing, 81 (1), 36-58. 
Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535-556. 
Van Doorn, J. and J.C. ...
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Summary articles week 3 Managing Customer Experience and Value
- Summary • 3 pages • 2024
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A summary of both articles from week 3 for the Managing Customer Experience and Value exam, RUG students. 
Articles summarized: 
Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. 
Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: an integral part of financial reporting. 
 
Summary of the other weeks are also available.
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Summary articles week 7 Managing Customer Experience and Value
- Summary • 4 pages • 2024
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Summary of the 2 articles of week 7 of MCEV, for RUG-students. 
The summarized articles are: 
Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. 
Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. 
Summary of the other weeks are also a...
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Summary articles week 6 Managing Customer Experience and Value
- Summary • 3 pages • 2024
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Summary of the 2 articles of week 6 of MCEV, for RUG-students. 
The summarized articles are: 
Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. 
Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. 
 
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