• 236 Search Results 'a framework for marketing management'
  • 0

    Filter(s)

A framework for marketing management Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about a framework for marketing management? On this page you'll find 236 study documents about a framework for marketing management. Among the results are textbooks notes for 'A Framework for Marketing Management, Global Edition' and A Framework for Marketing Management

All 236 results

document-image book-image
COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
(2)
$6.93
12x  sold

This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...

i See more info x
  •  Book & Bundle
  • Summary
  •  • 24 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
Quick View
i x
document-image book-image
Marketing Midterm Summary A Framework for Marketing Management
(3)
$4.62
13x  sold

!!! This is the MIDTERM summary, containing only the first half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 1 to 9. The summary contains all the material from the book required for the midterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (t...

i See more info x
  •  Book
  • Summary
  •  • 16 pages • 
  • by davidschouten • 
  • uploaded  15-09-2020
Quick View
i x
document-image book-image
ENDTERM SUMMARY A Framework for Marketing Management by Kotler & Keller
(1)
$4.62
12x  sold

!!! This is the ENDTERM summary, containing only the second half of the book. If you are looking for a summary of the entire book, please visit my profile !!! This is a summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains chapters 9 to 18. The summary contains all the material from the book required for the endterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration ...

i See more info x
  •  Book
  • Summary
  •  • 11 pages • 
  • by davidschouten • 
  • uploaded  12-10-2020
Quick View
i x

Sell your knowledge on Stuvia

Hundred thousands of people are searching for your content every day. You can easily upload your summaries to our platform and start earning money from your study notes.

Sign up for free today and start earning while helping others!

Start selling or learn more about selling on Stuvia  
document-image
Summary Brand Management papers 2021
(0)
$9.25
1x  sold

Extensive summary of the mandatory papers for Brand Management 2021. Included are the following papers: 1. Conceptualizing, measuring, and managing customer-based brand equity 2. Consumer research insights on brands and branding: a jcr curation 3. Working consumers: co-creation of brand identity, consumer identity and brand community identity 4. The importance of brand heritage as a key performance driver in marketing management 5. The interplay of innovation, brand, and marketing mix var...

i See more info x
  • Summary
  •  • 113 pages • 
  • by mgaroelofs • 
  • uploaded  14-12-2021
Quick View
i x
document-image book-image
Summary Chapter 1- 9: Marketing Management
(0)
$5.20
5x  sold

Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...

i See more info x
  •  Book
  • Summary
  •  • 42 pages • 
  • by jeanphilippebecker • 
  • uploaded  17-10-2020
Quick View
i x
document-image
MNG3701_Study Notes.
(0)
$3.69
2x  sold

MNG3701_Study Notes. Strategic Management. Managers should realize they have an influence they can influence the competitive landscape. They need to start with a point of view of how the world can be, not how to improve what is available but rather how to alter it drastically. There are 4 transformations that influenced and continue to influence the business models and work of strategists: 1. Expansion of available strategic space – Companies can decide and change their business portfolios....

i See more info x
  • Summary
  •  • 53 pages • 
  • by SUCCESS01TUTOR • 
  • uploaded  14-10-2021
Quick View
i x
bundle-image
Marketing Book Summary & Lecture Notes - GRADE 8,5
(0)
$12.14
4x  sold

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

i See more info x
  • Bundle
  •  • 2 items • 
  • by zarafranceschi • 
  • uploaded  13-01-2021
i x
document-image
Pearson Cost Accounting A Managerial Emphasis 2 edition
(0)
$15.49
1x  sold

BRIEF CONTENTS About the Australian authors ix About the US authors xii Preface xiv Acknowledgements xx Photo credits 1 1 Management accounting in context 2 2 An introduction to costs terms and inventory costing 28 3 Determining how costs behave 76 4 Cost–volume–profit analysis 126 5 Product and service costing 166 6 Activity-based costing and activity-based management 208 7 Cost management, capacity costing and capacity management 262 8 Decision making and relevant information ...

i See more info x
  • Summary
  •  • 834 pages • 
  • by Garcia • 
  • uploaded  14-08-2021
Quick View
i x