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Marketing an introduction (T1) Gary Armstrong, Philip Kotler
- Summary • 36 pages • 2012
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Every chapter needed for the first marketing exam for most economic / marketing studies.
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Marketing an introduction (T2) Gary Armstrong, Philip Kotler
- Summary • 36 pages • 2012
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- $4.94
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Every chapter needed for the second marketing exam for most economic / marketing studies.
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Summary Marketing - An Introduction - Chapter 1,2,3,6,7,8,9,10,12,14 IBMS
- Summary • 55 pages • 2018
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Summary of Marketing book: Marketing 'An Introduction' Thirteenth edition - Gary Armstrong, Philip Kotler with Marc O. Opresnik. Chapter 1,2,3,6,7,8,9,10,12,14 - International Business Studies
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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Markting Management Fundamentals Central Written Test Summary - Chapters 1-2-3-5-6-7-8-9-10-12-13
- Summary • 23 pages • 2017
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This summary contains chapters included in the Central Written Test for Marketing Management Fundamentals (1st year IBMS & IBL students at the HvA).
Make study stress less painful
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Marketing an introduction, mock exam
- Exam (elaborations) • 10 pages • 2017
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- $5.78
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MCQ mock exam with 60 questions, and answers
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Marketing summary chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 28 pages • 2017
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- $4.94
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Marketing an introduction 13th edition summary 
ISBN: 9781292146522
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Summary Marketing an introduction
- Summary • 71 pages • 2018
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- $9.36
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Summary of the book Marketing an introduction. Detailed summary of chapters 1 to 13, 16 and article The Five Competitive Forces That Shape Strategy by Michael E. Porter. The summary is mainly in English, but with Dutch in between.
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Summary exam 1
- Summary • 26 pages • 2018
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- $6.05
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A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
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Armstrong & Kotler - Marketing 12th Global Edition - chapters 1,2,3,6,7,8,9,10,12,14
- Summary • 67 pages • 2017
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- $6.05
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Summary of the chapter 1,2,3,6,7,8,9,10,12,14.
This is what we needed to study for our exam.
This summary contains figures from the book.
I scored a 7.4 by only using this summary.
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