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Test bank for Marketing - An Introduction, 12th Edition - Kotler.
- Exam (elaborations) • 366 pages • 2022
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- $17.49
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Test bank for Marketing - An Introduction, 12th Edition - Kotler.
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value
- Textbook notes • 9 pages • 2017
- Available in package deal
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- $7.49
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Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value
Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Chapter 9 Pricing: Understanding and Capturing Customer Value
- Textbook notes • 8 pages • 2017
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- $7.49
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023
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- $7.77
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This document includes the lecture noted of the course Foundations of Marketing.
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2024 Exam Success with the [Marketing An Introduction,Armstrong,13e] Test Bank
- Exam (elaborations) • 867 pages • 2023
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- $30.48
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Are you wondering how to pass the class? The Test Bank for [Marketing An Introduction,Armstrong,13e] is your secret weapon. With comprehensive practice exam questions and official exams and answers, you’ll be ready to tackle your exams in 2023-2024 with confidence.
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Summary Ch.2
- Summary • 4 pages • 2016
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- $3.32
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Chapter 3: Analyzing the Marketing Environment
- Textbook notes • 6 pages • 2017
- Available in package deal
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- $7.49
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Very detailed, organized, and complete chapter outline
Had coordination, subordination, diagrams, and color coding
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Marketing Management - lecture notes
- Class notes • 59 pages • 2023
- Available in package deal
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- $7.77
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The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023
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- $9.49
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Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
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Marketing an Introduction Chapters: 1,2,3,5,6,7,8,9,12,13 | IB Year 1 | Hva
- Summary • 37 pages • 2019
- Available in package deal
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- $8.88
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Marketing Summary from a first year student. In dept summary with detailed and Clear layout.
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia