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Principles of marketing 8th European edition, Philip Kotler
- Other • 719 pages • 2023
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Principles of marketing 8th European edition, Philip Kotler. 719 pages
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Summary+glossary Ch. 20 Principles of Marketing Kotler, Armstrong, Harris and Piercy
- Summary • 10 pages • 2020
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- $5.54
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Summary and Glossary Principles of Marketing chapter 20, sustainable marketing: Social responsibility and Ethics. About consumerism, environmentalism, materialsm, greening activities, new innovative technologies. Samenvatting en begrippenlijst hoofdstuk 20 principles of marketing.
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Principles of Marketing (Kotler & Armstrong) - Chapters 2, 7, 8/12, 14/17, 19 & 20
- Summary • 17 pages • 2019
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A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures. 

A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20.
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Principles of Marketing (Kotler & Armstrong) - Chapter 6
- Summary • 3 pages • 2019
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This summary (three pages), is an overview of chapter 6 of the book Principles of Marketing. It deals in detail with Business Market, Business Buyer Behaviour and Institutional & Government Markets. 

This summary (three pages), is an overview of chapter 6 of the book Principles of Marketing. It deals in detail with Business Market, Business Buyer Behaviour and Institutional & Government Markets.
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Principles of Marketing (Kotler & Armstrong) - Chapter 2
- Summary • 2 pages • 2019
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- $4.98
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This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definitions. 

This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definit...
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Marketing summary - slides Y2Q2
- Summary • 22 pages • 2019
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- $8.31
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Marketing summary for second-year International Business (IB) students at Avans. 

Topics: Packaging, Place, Price, Promotion
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Marketing Summary Year 1 Quarter 1 IBMS Avans Hogeschool
- Summary • 29 pages • 2018
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- $3.86
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Marketing summary Y1Q1 IBMS. Marketing as a profession, creating value, market segmentation and positioning, marketing mix, strengths and weaknesses (SW of SWOT). Book: Principles of marketing, 7th European edition, Kotler
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Marketing year 1
- Summary • 20 pages • 2018
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- $5.54
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Clear summary of Marketing IBMS studies. Principles of marketing by Kotler
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Marketing Summary Q1 Year 2 IBMS
- Summary • 23 pages • 2017
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- $4.98
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A summary of Marketing -	Principles of Marketing, 7th European edition Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8

Chapters 1,2,8,9,10,11,12 and 15 

This summary is written for Internation Business and Management Studies in Year 2 for Quater 1 

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Marketing Kotler & Armstrong
- Summary • 58 pages • 2017
- Available in package deal
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- $6.08
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Hereby my exam summary of Principles of Marketing by Philip Kotler and Gary Armstrong. 

This summary is a short version of the book. It consists of all the important aspects including the pictures. Glossary words are highlighted for a better overview. By learning this summary, you will definitely pass your exam. 

I'm a first year student of IBMS at the HU. Good luck passing your exam!
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