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Marketing Principles Summary Exam
- Summary • 131 pages • 2019
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- $6.09
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A complete summary of everything you need to know for the HBO Marketing Principles Exam. Complete with all terms. By learning/reading this summary I passed with a 8.7
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Micro business environment/marketing and management semester 1
- Summary • 22 pages • 2017
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- $6.09
- 9x sold
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Summary for the first semester of Micro Business Environment. This included various lectures of marketing AND management.
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Nivea - Brand Factbook
- Essay • 17 pages • 2017
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- $7.20
- 3x sold
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This is a brand fact book of Nivea. It contains PESTLE analysis, positioning strategies, environmental aspects, branding strategies and much more. All of the explanatory info is extracted from the book 'Essentials of Marketing'.
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Essentials of Marketing
- Summary • 61 pages • 2017
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- $14.41
- 16x sold
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This is a resume/summary of ALL chapters of Essentials of Marketing from Paul Baines, Chriss Fill and Kelly Page. Contains all learning goals and keywords. Clarified with pictures from the original book. Also putted in QR codes with which you can practice questions related to the chapters. Every chapter has 20 practicing questions. Succes guaranteed!
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Marketing Principles Lecture Notes
- Class notes • 52 pages • 2017
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- $6.09
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Lecture notes from Marnie de Koning's "Marketing Principles" lecture from ICM, Year 2, Block B; 2016/2017
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Marketing Principles
- Package deal • 2 items • 2017
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- $11.64
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Summary of the book and all the definitions for the course of Marketing Principles
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Essentials of Marketings- Paul Baines summary
- Summary • 46 pages • 2017
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- $4.43
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The full summary for the exam marketing communication (open question and multiple question). The book is Essentials of Marketing by Paul Baines
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Essentials of marketing
- Summary • 30 pages • 2017
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- $11.64
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Chapters 2, 3, 4, 5, 6
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The LEGO Group - Brand Fact Book
- Other • 20 pages • 2017
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- $10.47
- 9x sold
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For every student who is looking for a good example of a Brand Fact Book (brand analysis), mine got assessed with a 7. You can put it in your own words or use it as a framework, lay-out or template for your own marketing assignment with a different brand. See it as an information source!

This Brand Fact Book includes: a PESTLE analysis (analysis of the external environment), Porter's five forces analysis (analysis of the performance environment), SWOT analysis (analysis of the strengths, weakne...
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Essentials of marketing
- Summary • 39 pages • 2017
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- $11.64
- 1x sold
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Chapters 1, 7, 8, 9, 11
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