Principles of Marketing notes

This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.

This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.

Marketing principles / marketing communication comprehensive summary of good quality.

A complete summary of both the book and the slides.

Summary principles of marketing, from economics and business economics, utrecht university

This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...

Chapter 3, Chapter 18, Chapter 5 (pages 142‐165), Chapter 6 (pages 174‐190)

Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. - Marketing Communications Summary

Summary of chapter 1,2,3,5,6,7,16,19. Book: Principles of Marketing Kotler & Armstrong.

Summary of chapter 8 Products, Services, and Brands