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Notes All Lectures Exportmanagement @Fontys
- Class notes • 22 pages • 2018
- Available in package deal
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Notes of all lessons from the course Export Management given in the fourth year of the commercial economy course at the Fontys Eindhoven Eindhoven location. The lessons were given in 2018/2019 by teacher Hummelink.
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Summary Global Marketing
- Summary • 41 pages • 2018
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- $6.66
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Summary of the chapters 14 to 19 of the book Global Marketing of Svend Hollensen (Export Management). Including relevant graphs. I passed this exam with an 8.3! / Summary of chapters 14 to 19 of the book Global Marketing. Including relevant figures/tables. I obtained the exam with an 8.3!
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Summary Export Management
- Summary • 50 pages • 2019
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- $4.43
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Summary of Export management with the following subjects:

- Globalization
- Internationalization
- Glocalization
- Pro-active & reactive export motives
- Internal triggers & external triggers

- Export risks
- Home country environment
- Host country environment

- Culture

- IMS model

- Entry mode selection
- Export entry modes
- Intermediate export modes
- Hierarchical export modes

- Piracy
- Incoterms
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Fully-approved plan of approach/action IBL
- Other • 28 pages • 2018
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- $9.80
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Complete, approved plan of action for my graduation thesis of the International Business & Languages ​​program. Plan of action is entirely in English. Guidelines for the IBL program from Windesheim have been followed during the writing of this plan of approach / graduation work plan. The thesis itself is an Export plan. Written in March 2018
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Summary Global Marketing chapters 1 - 6
- Summary • 32 pages • 2017
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Summary of the book Global Marketing by Svend Hollensen. 6th edition ISBN: 9780273773160 Chapters 1 t / m 6
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International Enterprise 2, examweek 2, tasks 6 - 9
- Summary • 46 pages • 2018
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- $6.66
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This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
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Exportmanagement
- Summary • 50 pages • 2015
- Available in package deal
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Summary in English.
Chapter H8
H14
H15
H16
H10
H11

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International Marketing Summary
- Summary • 69 pages • 2019
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- $7.21
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A summary of the theory of the course International Marketing. It covers all the theory that is being spoken about in the lectures and covers the topics that should be studied for the final exam. At the end of the summary, there are examples of exam questions so you can practice for the final exam. I got a 9,6 for the exam with this summary
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Summary Global Marketing Chapter 1-8
- Summary • 37 pages • 2016
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Summary of chapter 1, 2, 3, 4, 5, 6, 7, 8 of the book Global Marketing by Svend Hollensen. This summary is also based on the sheets of the minor International Business I of the University of Applied Sciences Leiden. Includes all important figures.
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Competitive advantage
- Class notes • 19 pages • 2018
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- $16.76
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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