Technological segment Study guides, Class notes & Summaries

Example of how there is rapid change in the technological environment - ️️the minimization in products over 60 years-they've reached human limit what do technological innovations enhance - ️️customer value customer satisfaction customer retention How can we assess consumer cost of new technologies - ️️labor input (hours of work) todays cost ($$) what are the 4 key elements in customer driven marketing strategy - ️️market segmentation market targeting differentiatio...

MFT: MBA QUESTIONS AND ANSWERS ALREADY PASSED The focal point of all marketing activities is customers The marketing mix is known by what other name? the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? place Many ...

SEVI 3013 FINAL EXAM UARK 2023 with complete solution General Environment Composed of dimensions in the broader society that influence an industry and the firms within it Dimensions of the General Environment 1. Demographic 2. Economic 3. Political/legal 4. Sociocultural 5. Technological 6. Global 7. Sustainable physical environment Demographic Segment -Population size -Age structure -Geographic distribution -Ethnic mix -Income distribution Economic Segment -Inflation rates ...

marketing - Answer-group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Answer-buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Answer-the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) value - Answer-customer's subjective assessment of benefits relative to costs in deter...

International marketing research correct answers Systematic design, collection, recording, analysis, interpretation and reporting of information pertinent to a particular marketing decision facing a company internationally What is the scope of international marketing research? correct answers Research of industry, market characteristics and market trends Buyer behavior product distribution promotion pricing Export research correct answers prompted by the shortening of the product...

Marketing Matrix - Answer-product, placing, pricing, and promotion Value - Answer-Benefit/Cost Utility - Answer-ability of a product to meet someones wants or needs Types of Utility - Answer-form, place, time, possession Consumer Goods - Answer-tangible products purchased by customers for personal use industrial goods - Answer-Products used in the production of other products. Sometimes called business goods or B2B goods. Services - Answer-intangible products Political-Legal Environment ...

"Why do some companies outperform other companies?" correct answers What is the key question examined by strategic management? 1. plan 2. ploy 3. pattern 4. position 5. perspective correct answers What are the 5 P's of strategy? Plan correct answers carefully crafted set of steps that a company intends to follow in order to be successful Ploy correct answers specific move designed to outwit or trick competitors Pattern correct answers The geometric or regular arrangement of so...

Strategy integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. - set of goal-directed actions a firm takes to gain and sustain superior performance relative to competitors Vision A picture of what the firm wants to be and, in broad terms, what it wants to achieve - What do we want to accomplish? Mission Specifies the businesses in which the firm intends to compete and the customers it intends to serve...

Capsim Simulation Test (2024) || With All Questions & Answers (Graded A+) Capsim Simulation Test (2024) || With All Questions & Answers (Graded A+) If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? (Hint: $6 for floor space and $4 times automation level. - ANSWER - 13,000,000 Budgeting money to Quality initiative will lead to these outcomes except: - ANSWER - increase Labor Costs. Increasing a product's reliability ...

Are the 4 P's irrelevant? correct answers No, they just need to be *reinterpreted* to serve B2B marketers New Acronym correct answers SAVE Instead of *Product* correct answers Focus on *Solution* -define offerings by the needs they meet, not by their features, functions, or technological superiority Instead of *Place* correct answers Focus on *Access* -develop an integrated cross-channel presence that considers customers' *entire purchase journey* -instead of emphasizing individual...