Marketing 401|92 Test Questions with 100% Correct Answers | Updated & Verified

Example of how there is rapid change in the technological environment - ️️the minimization in products over 60 years-they've reached human limit what do technological innovations enhance - ️️customer value customer satisfaction customer retention How can we assess consumer cost of new technologies - ️️labor input (hours of work) todays cost ($$) what are the 4 key elements in customer driven marketing strategy - ️️market segmentation market targeting differentiation positioning Why is customer driven marketing strategy critical - ️️not everyone is (or needs to be) your customer it is hard to satisfy everyone market segmentation - ️️dividing a market into smaller segments with distinct needs, characteristics, or behavior that might require separate marketing strategies or mixes Bases for market segmentation (Ways to segment a market) - ️️geographic demographic behavioral psychographic